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MEDICAL INNOVATION
Scientific Storytelling
Predictive Patient Journey
Multidisciplinary Flow
Custom Targeted Experiences
Operational Support
EXPERIENTIAL EVENTS
Sympo and Congress Storytelling
Scientific Launch Experience
Brand Discovery
Motivational Sales Meeting
Emotional Hybrid Training
DIGITAL ENGAGEMENT
MEDICAL INNOVATION
EXPERIENTIAL EVENTS
Artificial Intelligence
Interactive Training
Tracking Marketing Tools
Next Lead Action
MedTech Development
Scientific Storytelling
Predictive Patient Journey
Multidisciplinary Flow
Custom Targeted Experiences
Operational Support
Sympo and Congress Storytelling
Scientific Launch Experience
Brand Discovery
Motivational Sales Meeting
Emotional Hybrid Training
Success Cases
Increlex®
SPIGFD
Awareness Campaign
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Full digital campaign
– Product strategy
– Digital Engagement
– Omnichannel strategy
– Disease awareness campaign
– Stakeholder management
– Data analysis
Description
With a very small sales force, Ipsen was engaging in a full digital worldwide activation campaign of Increlex® (mecasermin). The campaign is a full digital project which requires a sound adapted strategy focused on global awareness of the disease in the Paediatric Endocrinologist target.
CLIENT:
IPSEN
THERAPEUTIC AREA:
RARE DISEASE (PEDIATRIC ENDOCRINOLOGY)
BUSINESS CASE:
RELAUNCH. FULL DIGITAL CAMPAIGN
Activation
Creative
Full creative development of the campaign based on the BURDEN OF DISEASE strategy, addressing the LACK OF AWARENESS on the disease
Digital
– UX DESIGN
– DEVELOPMENT OF AI ALGORITHM
– DATA ANALYSIS AND INSIGHTS
– DYNAMIC INFOGRAPHICS
– AUDIOVISUALS
Medical
– WRITING CONTENTS FOR DIGITAL RESOURCES
– ADAPTING SCIENTIFIC DATA TOWARDS TOOLS
– MEDICAL AFFAIRS: SOCIETY AND KOL MANAGEMENT
– MATERIALS FOR PATIENT ADVOCACY GROUPS
Suture Consulting Service
(SCS)
Artificial intelligence
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Digital innovation
– Digital engagement strategy
– Data Analysis and Outcome monitoring
– Use of AI algorithms
Description
A digital innovation consisting of an Automated Consulting Service Robot is driven in several hospitals. Surgery trolleys are fitted with touchscreens which will offer an automated consulting service to nurses and surgeons on compatibility of the various surgery materials (needles, threads, …) and suitability for different surgical procedures. Data analysis on the most frequent consultations is then provided to B. Braun yielding very valuable insights.
CLIENT:
B. BRAUN
THERAPEUTIC AREA:
SUTURE / SURGERY / MEDICAL DEVICE
BUSINESS CASE:
DIGITAL INNOVATION, ADDING VALUE TO HOSPITALS
Activation
Digital / Innovation
– UX DESIGN
– DEVELOPMENT OF AI ALGORITHM
– PROGRAMMING OF THE ROBOT (SURGERY TROLLEY)
– DATA ANALYSIS AND INSIGHTS
Newell
Product launch
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Full digital campaign
– Creative development
– Product launch strategy
– Digital Engagement
– Omnichannel strategy
– PR campaign
– Social media campaign
– Data analysis
Description
New product range strategy for the Newell brand. Full 360 application of materials online and offline. Digital strategy, social media and ads campaign.
CLIENT:
LABORATORIOS MONTPLET
THERAPEUTIC AREA:
disinfectant and cosmetic products
BUSINESS CASE:
PRODUCT LAUNCH. 360 CAMPAIGN
Activation
Creative
Full creative development for the launch of a new range of anti-mosquitoes and anti-lice products.
Digital
– WEBSITES
– VEEVA EDETAILER for SALES REP
– AUDIOVISUALS
– DIGITAL PR: INFLUENCER MANAGEMENT
– DIGITAL PR: SEEDING-IN on related websites
– SMM: contents for social networks
– DATA: Analyse, Learn, React
Medical
WRITING CONTENTS FOR DIGITAL RESOURCES
Retinnova 3.0
Data experience
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Integrated event
– Event storytelling
– Digital experience
– Event materials
– Audiovisual production
– Big data
– Digital experience
– Event materials
– Audiovisual production
– Big data
Description
Lucentis® has been for 10 years treating AMD. A vast amount of Real World Data has been produced since its launch, but retinologists may have not come across those. We worked closely with the Novartis Ophtalmology marketing and medical team to show The realities hiding behind Lucentis® Big Data. Creativity and scientific storytelling, both for event dinamisation, audiovisuals and digital assets.
CLIENT:
NOVARTIS
THERAPEUTIC AREA:
OPHTHALMOLOGY
BUSINESS CASE:
DIGITAL INNOVATION, SCIENTIFIC EVENT EXPERIENCE
Activation
Creative
Scientific storytelling based in Big Data
Digital
– UX DESIGN
– DEVELOPMENT OF AI ALGORITHM
– DATA ANALYSIS AND INSIGHTS
– DYNAMIC INFOGRAPHICS
– AUDIOVISUALS
– DEVELOPMENT OF AI ALGORITHM
– DATA ANALYSIS AND INSIGHTS
– DYNAMIC INFOGRAPHICS
– AUDIOVISUALS
Medical
WRITING CONTENTS FOR DIGITAL RESOURCES
Cardioconnect
Full Event in cardiology
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Integrated event
– Stakeholder management (HCPs, KOLs, Patients, Influencers…)
– Medical education programs
– Standard materials creative design
– Audiovisual creation and production (standard, motion graphics, animations, 3D, VR, 360…)
Description
280 General Practitioners (Medicina de familia) and 20 Cardiology KOLs attended this event. This unique event is an initiative from Et al. Scientific and Bubblegum Health. Medical programme has been fully written by Bubblegum – Et al.
Dr. Kaplinsky (co-founder of Et al. Scientific) played an essential role at involving societies and Cardiology KOLs in Catalunya. The event got approval from FARMAINDUSTRIA as an individual initiative and got financed by 12 Pharma clients including NOVARTIS.
CLIENT:
SELF INITIATIVE (ET AL. SCIENTIFIC + BUBBLEGUM)
THERAPEUTIC AREA:
CARDIOLOGY + GENERAL PRACTICE
BUSINESS CASE:
INNOVATIVE MEDICAL EDUCATION
Activation
Creative
Development of the brand and material design
Digital
– WEBSITES (HCP and PATIENT ADVOCACY GROUPS)
– BROADCASTING
Medical
HCP AND MEDICAL SOCIETIES MANAGEMENT
MEDICAL EDUCATIONAL PROGRAMME
Bubblegum & Novartis
8 years of partnering
Worldwide Campaign
Worldwide Campaign
Worldwide Campaign
Pre-filled Syringe Launch
Pre-filled Syringe Launch
Pre-filled Syringe Launch
Woldwide Campaign
Woldwide Campaign
Woldwide Campaign
Internal Launch
Internal Launch
Internal Launch
Dermatology event
Dermatology event
Dermatology event
Rheumatology event
Rheumatology event
Rheumatology event
Launch in Spain
Launch in Spain
Launch in Spain
Congress audiovisuals
Congress audiovisuals
Congress audiovisuals
Retina Specialists event
Retina Specialists event
Retina Specialists event
Scientific Storytelling
Bubblegum & Novartis in 90 seconds
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International awards and recognitions
Since 2018
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CONFIDENTIAL:
The references and information that this website contains are confidential. The information is STRICTLY INTENDED for NOVARTIS Medical/Marketing teams for informational purposes. It is strictly forbidden to share any part of this contents with any third party accordingly to the law. Please refer to hello@bubblegum.agency for further enquiries.